Yugo, sea,
totes, cevapi.
Pleo lookbook for 2022.
︎︎︎︎︎︎
Photography and text by Jakub Jezny & Minji Suh.
Company merch doesn’t have to just be your logo on a t-shirt.
At Pleo, we take pride in our Team Camp 2022 collection, which is inspired by our company-wide trip to Šibenik, a stunning coastal city in Croatia. The city's breathtaking landscapes and rich cultural heritage left an indelible mark on our brand team.
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Every year, we explore new destinations and create a limited edition merchandise collection that captures the essence of the locale we visit. From Northern Ireland to Spain, our in-house brand team designs destination-centric clothing that pays homage to the country's heritage.
Upon arrival on-site, every employee receives a set of unique merchandise, including a t-shirt, tote bag, stickers, wristband, and booklet, as a keepsake of our time together.
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Our recent visit to Šibenik was a busy one, but we still found time to explore the city. Strolling through the fruit and vegetable market, we were captivated by the eclectic colors and bustling energy surrounding us.
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Despite the city's small size, Šibenik is big on hospitality, and we were fortunate to meet some of the kindest characters who made this editorial a special one. We photographed our collection with locals we met through spontaneous encounters – our Croatian phrase book from our booklet helped us interact with them.
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We explored the cobblestone streets and squares, climbed the formidable fortresses, and discovered the city’s history and culture with our Dalmatian-inspired Pleo tote in hand. 'Hrvoje's Missal', a manuscript written in Split in 1404 by the calligrapher/scribe Butko, was the source of inspiration for the bag’s design.
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A refreshing dive into the Adriatic Sea to conclude our day. Our custom-made calligraphy on our t-shirts referenced the Glagolitic script once used in Croatia.
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3 nights, 4 days. Pleo Team Camp’s 2022 collection is more than just a set of merchandise; it marks a time of inspiration, connection, and celebration.
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